SaSAR, a flagship program by SDEC under the Sarawak Digital & Innovation Ecosystem, supports local software startups, ISVs, and SaaS providers to accelerate growth through user acquisition, revenue generation, market expansion, and investment readiness. Aligned with Sarawak’s Digital Economy initiatives such as PCDS 2030 and the Digital Economy Blueprint, SaSAR also contributes to IDECS and other startup conferences. Its goal is to drive scalable software solutions and boost SME digital adoption through targeted commercialization and growth strategies.